estudio del caso

Bagno&Company was preparing for a major import of high-end porcelain and ceramic tiles from world-renowned brands such as Roca, Portinari, Ceusa, Intagres, and Flaviker. They needed a campaign that would highlight the prestige, elegance, and exclusivity of these premium materials arriving in Uruguay, positioning them as must-have options for construction and renovation projects.

We created the campaign “Las Piezas del Mundo” (Pieces of the World), playing on the idea that exclusive textures, colors, and innovations from across the globe were now within reach through Bagno&Company. The campaign included an TV add that showcased the delicacy, elegance, and premium quality of the materials across different surfaces, paired with radio, outdoor, and social media activations. Concepts such as Innovation, Impact, Trend, Modernism, and Elegance reinforced the prestige of the imported brands, while positioning Bagno&Company as the trusted gateway to the world’s finest design materials.

I directed the creative concept, campaign design, and audiovisual execution, ensuring a consistent premium aesthetic across all media. My focus was on elevating the perception of Bagno&Company by associating it with the world’s leading brands and by crafting a narrative of sophistication and innovation.

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