estudio del caso

Mentos had recently partnered with Fanta to launch a limited-edition Mentos Fanta flavor. The challenge was to create a strong visual identity that showcased this exciting collaboration while boosting brand awareness and driving sales. Additionally, to maximize reach and engagement, the campaign included a promotional giveaway of an iPhone 15.

Created the campaign slogan “Momentos Fantásticos” (Fantastic Moments), merging both brand names into a unified concept that highlighted the playful and refreshing spirit of this collaboration. The campaign was primarily digital, running across Instagram and TikTok, where we challenged users and creators to capture and share their own “fantastic moments” with Mentos Fanta for the chance to win an iPhone 15. This strategy generated buzz, expanded the campaign’s organic reach, and reinforced the excitement around the new limited-edition flavor.

I developed the creative concept and visual identity for the campaign, ensuring both brands were represented in a cohesive and impactful way. I also crafted the digital-first strategy and designed key content pieces for social media activations, influencer challenges, and the promotional giveaway.

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