estudio del caso

Garoto was launching two new flavors of its giant 150g chocolate tablets. To support this launch, the brand needed a visual identity that would highlight the new flavors while staying aligned with Garoto’s communication guidelines and distinctive Brazilian codes. This central visual would become the key asset to adapt across multiple communication materials.

Developed a playful and colorful visual concept that celebrated the new flavors while reinforcing Garoto’s warm and approachable personality. Using a handcrafted aesthetic and bold, vibrant colors inspired by the brand’s Brazilian origins, the campaign captured the joy and energy of sharing chocolate. The visual identity was applied across TV commercials, animated assets, outdoor media, and in-store materials, ensuring a cohesive and eye-catching rollout. This approach strengthened brand affinity while giving prominence to the new product line extension.

I led the creative development of the visual identity and its applications, from design concept to execution across different platforms. I also directed the animation for TV spots and managed adaptations for outdoor and point-of-sale communication, ensuring a consistent, lively aesthetic across all media.

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