{"id":1743,"date":"2025-07-27T21:05:53","date_gmt":"2025-07-27T21:05:53","guid":{"rendered":"https:\/\/agustinmanana.com\/?post_type=project&p=1743"},"modified":"2025-11-25T22:06:05","modified_gmt":"2025-11-25T22:06:05","slug":"stihl-your-inner-landscraper","status":"publish","type":"project","link":"https:\/\/agustinmanana.com\/es\/project\/stihl-your-inner-landscraper\/","title":{"rendered":"Stihl: tu paisajista interior"},"content":{"rendered":"

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Stihl
<\/span>Your inner landscraper<\/h2>\n

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case study<\/h6>\n

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Problem<\/h4>\n

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With spring approaching, interest in outdoor spaces surges\u2014but many homeowners still feel intimidated by the idea of landscaping. They see it as a task for professionals, not something they could take on themselves. For Stihl, this meant an untapped audience: people who love their gardens but lack the confidence to fully engage with them.<\/p>\n

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Solution & Impact<\/h4>\n

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The campaign \u201cYour Inner Landscraper\u201d<\/strong> reframes landscaping as something anyone can do\u2014with the right tools. Through an empowering message and inspiring visuals, we encouraged people to embrace gardening as a passion and get hands-on with their outdoor spaces.<\/p>\n

The creative approach focused on accessibility and emotional connection. We highlighted relatable, everyday individuals\u2014not experts\u2014using Stihl\u2019s reliable, easy-to-use tools to transform their gardens. By positioning Stihl as an enabler of creativity and self-expression, the campaign helped demystify landscaping and expanded the brand\u2019s reach into hobbyist and DIY segments\u2014just in time for spring.<\/p>\n

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My Role<\/h4>\n

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