{"id":1752,"date":"2025-07-28T14:22:21","date_gmt":"2025-07-28T14:22:21","guid":{"rendered":"https:\/\/agustinmanana.com\/?post_type=project&p=1752"},"modified":"2025-11-25T22:05:29","modified_gmt":"2025-11-25T22:05:29","slug":"cibeles-make-it-count","status":"publish","type":"project","link":"https:\/\/agustinmanana.com\/es\/project\/cibeles-make-it-count\/","title":{"rendered":"Cibeles: Hac\u00e9 que Valga la Pena"},"content":{"rendered":"

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Cibeles
<\/span>Make it count<\/h2>\n

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case study<\/h6>\n

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Problem<\/h4>\n

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In the world of sports nutrition, many brands glamorize performance\u2014focusing on smiling athletes, perfect form, and effortless results. But for serious high-impact athletes, this depiction feels disconnected from the real experience. Cibeles needed to position its Power Drink<\/strong> as a product for those who know that true performance is built on exhaustion, pain, and raw effort\u2014not photo-ready workouts.<\/p>\n

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Solution & Impact<\/h4>\n

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\u201cMake It Count\u201d<\/strong> flips the script on traditional sports advertising. Instead of polished perfection, we spotlighted the sweat<\/strong>, cramps<\/strong>, and brutal fatigue<\/strong> that come with pushing limits. The campaign visually captured athletes mid-struggle\u2014faces strained, bodies exhausted, clothes soaked\u2014celebrating the effort over the outcome.<\/p>\n

This honest, visceral approach created a stronger emotional connection with real athletes. It reframed Cibeles Power Drink as the choice for those who give everything in every rep, run, or fall\u2014and need to refuel for the next one. The campaign resonated with the \u201cNo Pain, No Gain\u201d mentality, positioning Power Drink as the fuel for those who truly make every drop of sweat count.<\/p>\n

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My Role<\/h4>\n

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