{"id":1851,"date":"2025-08-09T20:26:08","date_gmt":"2025-08-09T20:26:08","guid":{"rendered":"https:\/\/agustinmanana.com\/?post_type=project&p=1851"},"modified":"2025-11-25T22:03:27","modified_gmt":"2025-11-25T22:03:27","slug":"renault-summer-mode","status":"publish","type":"project","link":"https:\/\/agustinmanana.com\/es\/project\/renault-summer-mode\/","title":{"rendered":"Renault \u2013 Modo verano"},"content":{"rendered":"

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Renault
<\/span>Summer mode<\/h2>\n

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case study<\/h6>\n

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The Breif<\/h4>\n

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Renault\u2019s sales traditionally dip during the summer months in Uruguay, when most people are on vacation and not actively considering a car purchase. This seasonal slowdown is compounded by a geographic shift\u2014large portions of the population move to the country\u2019s eastern coast during the warm months\u2014leaving Montevideo dealerships with low foot traffic and fewer sales opportunities.<\/p>\n

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Solution & Impact<\/h4>\n

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\u201cSummer Mode\u201d<\/strong> embraced the seasonal mindset instead of fighting it. The campaign tapped into the relaxed, carefree attitude that comes with summer, positioning Renault models as the perfect companions for the season\u2014whether for comfort, practicality, off-road adventures, or value.<\/p>\n

Designed primarily for social media on Instagram and mobile-first consumption, the campaign aimed to meet people where they were\u2014scrolling while lying on the beach. Through vibrant, summer-themed visuals and aspirational scenarios, we showed Renault vehicles seamlessly integrated into beach trips, coastal drives, and weekend getaways. This approach not only kept the brand top-of-mind during the slow season but also reframed Renault as part of the summer lifestyle.<\/p>\n

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My Role<\/h4>\n

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