{"id":1860,"date":"2025-08-17T01:37:12","date_gmt":"2025-08-17T01:37:12","guid":{"rendered":"https:\/\/agustinmanana.com\/?post_type=project&p=1860"},"modified":"2025-11-25T22:02:50","modified_gmt":"2025-11-25T22:02:50","slug":"arocena-open-festival","status":"publish","type":"project","link":"https:\/\/agustinmanana.com\/es\/project\/arocena-open-festival\/","title":{"rendered":"Arocena Open - 4ta Edici\u00f3n"},"content":{"rendered":"

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Arocena Open
<\/span>4th edition\u00a0<\/h2>\n

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case study<\/h6>\n

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The Breif<\/h4>\n

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The Carrasco Shopping Center was preparing the 4th edition of its music and gastronomy festival, Arocena Open<\/em>. This edition was especially significant, as they had managed to bring renowned Argentine singer-songwriter Coti Sorokin to perform live for free. To properly communicate the event, the festival needed a playful, modern visual identity and audiovisual materials that could generate excitement and attract a wide audience.<\/p>\n

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Solution & Impact<\/h4>\n

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I developed a vibrant, versatile visual system that conveyed a modern yet playful spirit, adaptable across multiple formats for both digital and offline communication. To amplify the festival\u2019s reach, I created an animated audiovisual piece simulating a WhatsApp conversation that invited people to attend, ending with a surprise video message from Coti Sorokin himself. This approach boosted anticipation, drove attendance, and gave the festival a fresh, contemporary identity aligned with its cultural significance.<\/p>\n

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My Role<\/h4>\n

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