{"id":1883,"date":"2025-08-17T18:40:24","date_gmt":"2025-08-17T18:40:24","guid":{"rendered":"https:\/\/agustinmanana.com\/?post_type=project&p=1883"},"modified":"2025-11-25T22:01:03","modified_gmt":"2025-11-25T22:01:03","slug":"garoto-perfect-for-sharing","status":"publish","type":"project","link":"https:\/\/agustinmanana.com\/es\/project\/garoto-perfect-for-sharing\/","title":{"rendered":"Garoto - Perfecto para Compartir"},"content":{"rendered":"

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Garoto
<\/span>Perfect for Sharing<\/h2>\n

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case study<\/h6>\n

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The Breif<\/h4>\n

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Garoto<\/strong> was launching two new flavors of its giant 150g chocolate tablets. To support this launch, the brand needed a visual identity that would highlight the new flavors while staying aligned with Garoto\u2019s communication guidelines and distinctive Brazilian codes. This central visual would become the key asset to adapt across multiple communication materials.<\/p>\n

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Solution & Impact<\/h4>\n

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Developed a playful and colorful visual concept that celebrated the new flavors while reinforcing Garoto\u2019s warm and approachable personality. Using a handcrafted aesthetic and bold, vibrant colors inspired by the brand\u2019s Brazilian origins, the campaign captured the joy and energy of sharing chocolate. The visual identity was applied across TV commercials, animated assets, outdoor media, and in-store materials, ensuring a cohesive and eye-catching rollout. This approach strengthened brand affinity while giving prominence to the new product line extension.<\/p>\n

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My Role<\/h4>\n

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