[et_pb_section fb_built=”1″ admin_label=”Header” _builder_version=”4.16″ _module_preset=”default” background_color=”#fe5a25″ background_enable_image=”off” custom_padding=”||0px||false|false” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”-10vw” box_shadow_color=”#FFFFFF” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/agustinmanana.com\/wp-content\/uploads\/2025\/08\/kv_mentos_momentos-fantasticos_2024.png” title_text=”kv_mentos_momentos-fantasticos_2024″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b6cb9bd8-0fbd-4699-b58d-51b3d480db23″ header_2_font=”Candal|||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.1em” header_2_font_size_tablet=”30px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.3em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#000000″ divider_weight=”2px” _builder_version=”4.16″ _module_preset=”dc234230-4e46-48ae-b6af-881b12bbb07c” max_width=”320px” module_alignment=”right” height=”2px” custom_margin=”||20px||false|false” module_alignment_tablet=”left” module_alignment_phone=”” module_alignment_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ _module_preset=”b3f744e8-66fc-4449-a995-41b3c3d24a27″ header_font=”||||||||” header_6_font=”Montserrat|700|||||||” header_6_text_color=”#000000″ header_6_font_size=”18px” header_6_line_height=”1.6em” max_width=”320px” module_alignment=”right” custom_margin=”||10px||false|false” header_6_font_size_tablet=”16px” header_6_font_size_phone=”14px” header_6_font_size_last_edited=”on|phone” module_alignment_tablet=”” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n
Mentos<\/strong> had recently partnered with Fanta<\/strong> to launch a limited-edition Mentos Fanta flavor. The challenge was to create a strong visual identity that showcased this exciting collaboration while boosting brand awareness and driving sales. Additionally, to maximize reach and engagement, the campaign included a promotional giveaway of an iPhone 15.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”7881ab5e-a97a-4c4b-9080-7f7a75e3a6bb” header_font=”||||||||” header_4_font=”Montserrat|700||on|||||” header_4_text_color=”#000000″ header_4_font_size=”22px” header_4_line_height=”1.6em” custom_margin=”||0px||false|false” header_4_font_size_tablet=”16px” header_4_font_size_phone=”14px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n Created the campaign slogan \u201cMomentos Fant\u00e1sticos\u201d<\/strong> (Fantastic Moments), merging both brand names into a unified concept that highlighted the playful and refreshing spirit of this collaboration. The campaign was primarily digital, running across Instagram and TikTok, where we challenged users and creators to capture and share their own \u201cfantastic moments\u201d with Mentos Fanta for the chance to win an iPhone 15. This strategy generated buzz, expanded the campaign\u2019s organic reach, and reinforced the excitement around the new limited-edition flavor.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”7881ab5e-a97a-4c4b-9080-7f7a75e3a6bb” header_font=”||||||||” header_4_font=”Montserrat|700||on|||||” header_4_text_color=”#000000″ header_4_font_size=”22px” header_4_line_height=”1.6em” custom_margin=”||0px||false|false” header_4_font_size_tablet=”16px” header_4_font_size_phone=”14px” header_4_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”13px” text_line_height=”1.8em” custom_margin=”||10px||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”f0cf31b9-b2e7-4752-a57c-6e2f73347b36″ text_font=”Montserrat||||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”1.8em” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” global_colors_info=”{}”]<\/p>\n I developed the creative concept and visual identity for the campaign, ensuring both brands were represented in a cohesive and impactful way. I also crafted the digital-first strategy and designed key content pieces for social media activations, influencer challenges, and the promotional giveaway.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Gallery” _builder_version=”4.16″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/agustinmanana.com\/wp-content\/uploads\/2025\/07\/kv_karcher_30-years_girl_2025.jpg” title_text=”kv_karcher_30-years_girl_2025″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/agustinmanana.com\/wp-content\/uploads\/2025\/07\/kv_karcher_30-years_couple_2025.jpg” title_text=”kv_karcher_30-years_couple_2025″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/agustinmanana.com\/wp-content\/uploads\/2025\/07\/kv_karcher_30-years_father_2025-1.jpg” title_text=”kv_karcher_30-years_father_2025″ _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”b6cb9bd8-0fbd-4699-b58d-51b3d480db23″ header_2_font=”Candal|||on|||||” header_2_text_color=”#000000″ header_2_font_size=”60px” header_2_line_height=”1.1em” header_2_font_size_tablet=”30px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” header_2_line_height_tablet=”1.2em” header_2_line_height_phone=”1.3em” header_2_line_height_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_portfolio fullwidth=”off” show_date=”off” zoom_icon_color=”#fe5a25″ _builder_version=”4.27.4″ _module_preset=”default” portfolio_header_font=”Darker Grotesque||||||||” title_font=”Darker Grotesque|700||on|||||” global_colors_info=”{}”][\/et_pb_fullwidth_portfolio][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Contact” _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” use_background_color_gradient=”on” background_color_gradient_stops=”#ffffff 70%|#000000 70%” background_color_gradient_start=”#ffffff” background_color_gradient_start_position=”70%” background_color_gradient_end=”#000000″ background_color_gradient_end_position=”0%” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ _module_preset=”default” background_color=”#FFFFFF” max_width=”900px” module_alignment=”center” custom_padding=”6vw|5vw|6vw|5vw|true|true” custom_padding_tablet=”80px|50px|80px|50px|true|true” custom_padding_phone=”40px|20px|40px|20px|true|true” border_width_all=”4px” global_colors_info=”{}”][et_pb_column type=”4_4″ 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button_custom_padding=”16px|50px|16px|50px|true|true” button_custom_padding_tablet=”16px||16px||false|false” button_custom_padding_phone=”12px|32px|12px|32px|true|true” button_custom_padding_last_edited=”on|tablet” link_option_url=”hello@agustinmanana.com” hover_enabled=”0″ form_field_font_size_tablet=”15px” form_field_font_size_phone=”14px” form_field_font_size_last_edited=”on|desktop” button_text_size_tablet=”16px” button_text_size_phone=”14px” button_text_size_last_edited=”on|desktop” border_width_all=”4px” border_color_all=”#000000″ global_colors_info=”{}” captcha=”off” sticky_enabled=”0″][et_pb_contact_field field_id=”Name” field_title=”Name” fullwidth_field=”on” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Email Address” field_type=”email” fullwidth_field=”on” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”Message” field_type=”text” fullwidth_field=”on” _builder_version=”4.16″ global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_contact_field][\/et_pb_contact_form][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.16″ _module_preset=”default” background_color=”#000000″ custom_padding=”||5vw||false|false” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Candal||||||||” text_font_size=”30px” text_line_height=”1.2em” link_text_color=”#FFFFFF” header_4_line_height=”1.5em” text_orientation=”center” background_layout=”dark” custom_margin=”||20px||false|false” hover_enabled=”0″ text_font_size_tablet=”20px” text_font_size_phone=”16px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”55px” header_font_size_last_edited=”off|desktop” header_4_font_size_tablet=”” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\nSolution & Impact<\/h4>\n
My Role<\/h4>\n
\n
Related Projects<\/span><\/h2>\n
Let’s Work Together<\/h2>\n