Selected Work
30 years of a bright history
“30 Years of a Bright History” taps into nostalgia as a powerful emotional trigger to celebrate Kärcher’s legacy. The campaign simultaneously reinforces the brand’s long-standing role in people’s lives and positions it as a trusted, enduring solution just as relevant today as it was then.
Cybersecurity Matters
Cybersecurity Matters brings these invisible threats into clear focus. The campaign pairs visually compelling assets—pendrives, zip folders, or disguised links—with a minimalist, punchy message that reminds viewers: harmless-looking digital elements can carry dangerous payloads.
Your Inner Landscraper
The campaign “Your Inner Landscraper” reframes landscaping as something anyone can do—with the right tools. Through an empowering message and inspiring visuals, we encouraged people to embrace gardening as a passion and get hands-on with their outdoor spaces.
Make It Count
“Make It Count” flips the script on traditional sports advertising. Instead of polished perfection, we spotlighted the sweat, cramps, and brutal fatigue that come with pushing limits. The campaign visually captured athletes mid-struggle—faces strained, bodies exhausted, clothes soaked—celebrating the effort over the outcome.
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